Interactive multimedia broadcasting system with de

专利名称：Interactive multimedia broadcasting system

with dedicated advertisement channel

发明人：Coppens, Toon,Broos, Rudi Costantinus

Josephina

申请号：EP06290318.2申请日：20060222公开号：EP1826981A1公开日：20070829

专利附图：

摘要：An interactive multimedia broadcasting system with an end-user terminal (TV),e.g. an enhanced television system or preferably an Internet Protocol TeleVision IPTV

infrastructure, adapted to receive channels of multimedia data, a content server (CS)adapted to transmit these channels to the terminal, an interactivity database (ID)adapted to receive, from the content server, notices of available interactivity on thechannel transmitted to the terminal, and an interactivity server (IS) controlled by theinteractivity database and adapted to transmit interactive items (Interactivity 1,

Interactivity 2, Interactivity 3) to the terminal and to receive feedback from this terminal.The feedback relates to the acceptance, by the user, of the interactive data proposed bysaid interactive items. This system is for instance. The content server is adapted, uponacceptance by the user, to transmit the interactive data to his/her terminal (TV) on anextra channel. The system thus provides to the user, watching television, the possibility tosubscribe to an extra (live or on-demand) channel, triggered by an interactive messagelinked to the multimedia content of the channel the user was looking to. As such, afterthe TV content the user was looking to will end, the user will still be able to look tocontent related to the subject on which he/she accepted the interactivity.

申请人：Alcatel Lucent

地址： rue La Boétie 75008 Paris FR

国籍：FR

代理机构：Narmon, Gisèle Marie Thérèse

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