如何报价给客户-外贸技巧篇

如何报价给客户——外贸技巧篇

Sample

Ask lower price after the show

Dear Echo,

Thank you for your reply.

There is a problem with prices.In Domotex (Or you boss) offered us much lower prices by About 1.2~1.5 Usd.

We would like to remind you,That there is very tough competition on EU market.

Best Regards,

Tomas

Notes,

1. 展销会的价格和平时的销售价格，有时候会有所不同。通常展销会的的报价要比平时的报价便宜了一些。这也是展销会的一种营销手段和策略，展示好的产品，并提供合适的价格赢取客户的订单。

2. 展会之后联系客户，由于在录入客户资料时，遗漏了一些信息，所以把资料分给业务员跟进的时候，报价等会出现一些偏差。可以通过查看展会记录，并根据当时的实际情况进行调整。

Reply to the Above

Dear Tomas,

Hope you spent a wonderful holiday.

Regarding your information,I checked with our boss again,The recorded price for you as below,

TPA FOB ShangHai $10.8/m2

1000 FOB ShangHai $10.8/m2

TPL FOB ShangHai $13.8/m2

PA FOB ShangHai $16.8/m2

Rain FOB ShangHai $19.8/m2

TPF FOB ShangHai $20.8/m2

And all of above price were not included the package charge

Here I made myself understood?I also would like to remind that the price our boss gave you in the Domotex show were in the basis of 10000sqm for each model.But your order quantity do not

Reach 10000sqm.So,the cost would be a little higher normally.

Anyway,We are so expecting to open market in CZECH with you,and finally,I Persuaded our boss to maintain the price you gave in the Domotex.Please find the attached updated PI for your reference.Also,We expect to receive your deposit soon.

If there is any question,Please contact us freely.

Best Regards,

Echo

Notes,

1. 联系人不是参加展会的人，某些细节，比如价格可能出现一些误会。需要作出适当地解释和更正，同时也提醒客户可能会忽略的其他细节，以免造成更大的误解，延误订单。

2. 最低订单量是工厂对一个具体订单的需求。每个订单都要基于一定的数量之上才可能安排下流水线生产，如果订单量较少，材料的报废率会比较高，人工和机器方面的损耗也会比较大，总的生产成本将会大大提高。对于工厂而言，面对较低的销售价格，压力很大，也很难安排下线生产。通常情况下，报价也会高一些，这对于客户来说，有些是标示

理解的，有些却认为是不可接受的。所以在洽谈业务过程中，主要是业务员去和客户沟通，达成共识。

Dear Echo,

Thank you for quick answer and your understanding of our situation.

Please tell us SWIFT code of your bank for dispatch payment.Tell us the exact term when the goods will be prepared for transport.

The transport won’t be by ship(Sea) but Air. Our transport company will contact you.

Please confirm(Signed) the PI,It is important for our tax office.

Best Regards

TOM

Dear Tomas.

Thank you for your kind reply.I would like to reply you as belows.

Leading time:June 15,upon the deposit within this week

Swift code,Please refer to our proforma invoice as attached signed and

stamped.

Transportation.Ok,we are waiting for your forwarder’s information.

Hope to hear from you soon.

Best Regards!

Echo

Note.

问题式邮件的回复是分点。通过分点，可以清晰的阐明客户想知道的问题，也可以提醒客户一些注意事项。

点石成金

1. 解决问题，主要从细节入手。

2. 细心周到的服务，赢取先机。