BEC商务英语(高级)写作模拟试卷97(题后含答案及解析)

BEC商务英语（高级）写作模拟试卷97 (题后含答案及解析)

题型有：1. PART ONE 2. PART TWO

PART ONE

1． ?The bar chart below shows Sinotec’s sales distribution in 2001 and its expected sales distribution in 2002 after its expansion in four major markets.?Based on the information from the chart, write a report of the effect of Sinotec’s expansion on its sales distribution.?Write 120—140 words on your Answer Sheet.

正确答案： This report will summarize Sinotec’s expansion in terms of its effect on its 2002 sales distribution in the four major markets—Asia/Pacific, Europe, North America and South America. Before the expansion, in 2001, the American stores have 44 % of Sinotec’s worldwide turnover followed by Europe with 26% whereas South-America and Asian stores account for only 30% of the sales. After the expansion in 2002, it is expected that the share of the global turnover held by American stores will diminish to 33 % whose expansion is offset by the more dramatic increase in the number of stores in Asian, European and South-American markets. Asian/Pacific stores will have 3% more of the sales, European stores 4 %, and South-American stores 4 %. In conclusion, the opening of more stores in maior markets outside North America will increase theft share of the global turnover of Sinotec. Along with the expansion in numbers of stores, sales will increase noticeably in these markets.

PART TWO

2． Your company has recently experienced a drop in oversea sales, so the Sales Manager has asked you to consider ways of improving them. Write a proposal for the Sales Manager: giving reasons for the decline in oversea sales commenting on the effectiveness of the advertising you are currently using suggesting ways of improving oversea sales.

正确答案：PROPOSAL ON WAYS TO IMPROVE OVERSEA SALES Introduction The aim of this proposal is to analyse the recent drop in oversea sales and then to propose feasible ways to promote the sales there. Findings As all of us are aware that the main reason for this sharp collapse lies in two different problems: the first, the devaluation of US dollar; the second, an inefficient sales force and, in particular an incompetent oversea manager incapable of motivating the staff. While the first issue can be addressed with a more accurate analysis of the prices of our products, the second will require a swift management decision in order to restructure the organisation. It is also found that our new-launched product enjoyed a favourable market at the beginning of the campaign. However, the sales

began to decline according to the figures presented by Sales Department. It is said that the main cause of the current situation is the failure in the advertising we are currently using. At first, the advertising did work, the jingle was easy to remember and the stereotype we focused on was funny, therefore, it was popular with local residents. However, as time goes by, the passion for it is gone. People begin to feel it is too exaggerated and even a little bit hostile, which leads directly to the refusing of purchasing our products. Recommendation In order to address the first problem, it is mandatory that manager delegate more power to the CFO in order to adjust our prices to the new exchange rate on a regular basis. With regard to the second problem, a new manager should be appointed with more initiative and motivation to rebuild the entire staff. I strongly recommend that we should cancel all the present TV commercials and launch a new one. And this time we should make it compatible with local taste so as to increase sales and more importantly to improve our company’s image in the local market.